Launching a TV Show

The Last Sip is a weekly, half-hour news show which targets Millennials of color, especially women and the LGBTQ community. Guests include leaders from companies like Amnesty International, Color of Change, them. Magazine, The Council on Foreign Relations and more.

 
 

The Challenge

Grow an audience for a 10-episode season organically with a marketing budget of less than $500.

Solution

A groundbreaking show with over 50,000 weekly viewers.

 

Having Fun With Hard News

Launching a new brand is not easy in 2018. Launching a political news show featuring a dynamic trans woman of color is even harder. To build and engage with The Last Sip's audience we created fun content like short clips and reaction GIFs that our audience could use on social media. We also spent 70% of our time leading conversations through Twitter chats, Facebook Live conversations and utlitizing Instagram stories to creatively share the news.

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Meet The Host

Imara Jones is an Emmy award winning Journalist. Her work focuses on the full-range of equity and social justice issues from the perspective of America’s emerging majority, specifically people of color, women, and the LGBTQ community.  

Imara’s wide-ranging perspective has helped land her as a frequent guest on television and radio programs, including MSNBC’s All In with Chris Hayes and The Melissa Harris Perry Show, HuffPostLive’s Political Junkies, CNBC’s Closing Bell, Al Jazeera America’s Inside Story, PBS’ Democracy Now!, NPR’s All Things Considered, BBC’s World Service, and The Takeaway— a program of The New York Times and WNYC Public Radio.

A Few Of Our Guests

 Glenn Greenwald Journalist and Founder of The Intercept

Glenn Greenwald
Journalist and Founder of The Intercept

 Charraeh Jackson Senior Editor, Essence Magazine

Charraeh Jackson
Senior Editor, Essence Magazine

 Margaret Huang Executive Director, Amnesty Interanational USA

Margaret Huang
Executive Director, Amnesty Interanational USA

Press

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A Different Vision For News: Q&A With Political Journalist Imara Jones

FORBES, JUNE 2018

Imara Jones’ Intersectional News: Good to the Last Drop

Women's eNews - May 2018

Champions of Pride

 

 

Advocate Magazine, May 2018

Watch an Episode!