Creating An Engaged Digital Audience For a Traditional Channel

KUBE TV is the only English-language independent TV station in Houston, TX. The station is the home of the Houston Dynamo and Houston’s leader in live televised sports, with a portfolio that currently includes ACC basketball, ACC football, High School football as well as two local sports shows.

 

 

The Challenge

Create a multimedia content strategy that engages The KUBE's TV audience as well as the station's local community.

Solution

An multichannel content strategy that transcends platforms. We partnered with local businesses, sports teams and viewers to create content that resonated with The KUBE's core audience.

 

Creating a Digital Community

With a lineup of shows like Seinfeld, King of Queens, Family Guy and Bob's Burgers I knew The KUBE's audience loved witty humor. In response, I worked with the station's creative team to create a series of videos and blog posts that the audience ultimately loved.

10 Times King of the Hill Helped Us Understand Life

Pee-Wee Herman Comes To SXSW

Engaging The Houston Community

Since The KUBE is Houston's only English-language independent TV station, I knew building a relationship with the local community would be critical. We partnered with local business and sports teams to host contests, meet and greets and create branded content.

Joe Willis at Xfinity