Creating An Engaged Digital Audience For a Traditional Channel
KUBE TV is the only English-language independent TV station in Houston, TX. The station is the home of the Houston Dynamo and Houston’s leader in live televised sports, with a portfolio that currently includes ACC basketball, ACC football, High School football as well as two local sports shows.
Create a multimedia content strategy that engages The KUBE's TV audience as well as the station's local community.
An multichannel content strategy that transcends platforms. We partnered with local businesses, sports teams and viewers to create content that resonated with The KUBE's core audience.
Creating a Digital Community
With a lineup of shows like Seinfeld, King of Queens, Family Guy and Bob's Burgers I knew The KUBE's audience loved witty humor. In response, I worked with the station's creative team to create a series of videos and blog posts that the audience ultimately loved.
Engaging The Houston Community
Since The KUBE is Houston's only English-language independent TV station, I knew building a relationship with the local community would be critical. We partnered with local business and sports teams to host contests, meet and greets and create branded content.